Just an addendum to my last post. I guess there has been a repsonse to He's Just not that Into You. An excerpt from an article about the book on Salon:

Ian Kerner, a sex therapist and the author of "She Comes First," will publish a response to HJNTIY in February. "Be Honest: You're Not That Into Him Either!" will be released by HarperCollins' ReganBooks. Kerner, 38 and married, acknowledged the fundamental truth of the original book's message, but said it's presented in deeply flawed ways. Kerner objects to Behrendt and Tuccillo's advice about not making phone calls or being aggressive. "It's like they're telling us to sit back pulling petals off daisies: He's into me, he's not into me..."

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"[The book] felt so prescriptive and so goddamn cocky and like such a simplistic view of life and love," Kerner said. "Any relationship comes down to two people and backgrounds and context and how they meet, and to reduce it to a set of rules ... There's something insidious about it ... It is disempowering and a lot like "The Rules," and it sort of leaves all the power with the guys." As a sex therapist, Kerner said, he finds that both genders fall "prey to complexities and vulnerabilities, and men wonder how to be masculine and what to do. So I would hate for a woman to read that book and think that any guy that doesn't call simply isn't into her. In some cases it might be true but definitely not always."